Lotus Viral Marketing

Digital Marketing Agency In Cambridge

Do you want to see your business grow? Do you want to see it become more successful? Then you’re in the right place. Lotus Viral Marketing is the best digital marketing agency in Cambridge comes with a dedicated team and technology that will help your Cambridge-based business rank on top in its relevant category digitally.

Who are we? We’re specialists in SEO, Google Ads and content strategy, with experience in inbound and responsive marketing. We work with SMEs to increase the number of visitors to your site, firstly by getting you in front of your perfect customer through SEO and Google Ads; secondly, by publishing enticing content that people want to engage with. We do this through a combination of inbound and content marketing methods. We’ve worked with a range of clients over the years. Some are small businesses looking to expand their reach into new markets. Others are brands that are looking to refresh their marketing strategy. We help them all do so through our expertise in SEO, Google Ads and content strategy.

As one of the best digital marketing agency in Cambridge, we develop a full understanding of your business and the wider digital marketing landscape. We do that by meeting with you and understanding your business, the market, and the customers. We are then able to guide you on the best ways to convert more leads and audiences through email campaigns, and re-targeting ads and we can speak to your team about improving conversions each month through a variety of strategies.

65% of businesses have accelerated their digital marketing due to the Covid-19 pandemic. read more facts

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SEO Agency Cambridge

In our six-month stint as a Cambridge SEO agency, we had the opportunity to help businesses with their Google ranking. We achieved this by improving their SEO, which includes on-page optimization, off-page SEO, and technical SEO. With our knowledge of SEO, you can access years of experience. It should be noted that SEO involves natural search techniques, so it’s often referred to as “organic” or “natural” SEO.

  • Website Analysis
  • Error Fixing
  • Onpage Seo
  • Onpage Seo
  • Off-Page

SEM Agency Cambridge

SEM is a primary task for us. It includes research about our client’s or company’s industry and the SEM strategy for our clients. But the research is not limited to just keywords and their cost per click. It might include information like the time frame, competitor’s SEM strategy, and more. There are two main tasks in traditional search engine marketing: keyword research and competitiveness analysis. The competitiveness analysis might include the use of a wide range of tools to analyze keywords, such as Google AdWords Keyword Tool, Ubersuggest, SpyFu, etc.

  • Budget Allocation
  • Platform Selection
  • Ad type Selection
  • Ad campaign creation
  • Start Ad campaign
  • Analysis - Ad performance

SMM Agency Cambridge

Social Media platforms such as Facebook, Instagram, and Twitter all provide a great opportunity for any company to build customer relationships and promote their products. Lotus wants to help people who ignore social media realize what they are missing out on and how it can serve as an effective tool in their marketing campaigns.

  • Budget Allocation
  • Platform Selection
  • Ad type Selection
  • Ad campaign creation
  • Start Ad campaign
  • Analysis - Ad performance

SMO Agency Cambridge

Ignoring Social Media is like opening a business and not telling anyone! It proves to be a goldmine for companies as it is an effective way to create customer relationships, increase customer trust, and attract target audiences to interact with your brand. We will help you create awareness and interaction on Facebook, Instagram and Twitter.

  • Platform Selection
  • Profile Optimization
  • Creative Creation
  • Posting and Group Sharing
  • Profile Monitoring

Digital Marketing Agency In Cambridge Packages

SEO
  • Website Audit
  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Report

SMO
  • Platform Selection
  • Account Setup
  • Optimization
  • Post Creation
  • Report

SMM
  • Platform Selection
  • Budgeting
  • Ads Creation
  • Performance Tracking
  • Report

SEM
  • Campaign Creation
  • Targeting
  • Budgeting
  • Performance Tracking
  • Report

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Frequently Asked Questions

Digital marketing is extremely important because it connects businesses with their ideal customers when they’re online. Digital marketing is effective across multiple industries, and it can be used to connect businesses with their ideal customers through search engine optimization, social media marketing, and email marketing.

When considering the pricing and budget for digital marketing, there are many factors to take into account. For example, the size of your company and the scale of your project will dictate how much you should budget per year. On average, digital marketing budgets for small businesses range from £200 – £1,000 annually.

A lot of factors affect digital marketing pricing and budget, including the size of your company, the scale of your project, and the type of advertising you’re doing. The average cost for Paid Search Marketing services is 10-20%. In addition, because PPC advertising has the most restrictions, it also has a higher success rate when it comes to onboarding new clients.

A website is essential for almost every business. It represents your brand and is one of the most important digital marketing channels you can use to get more traffic or make more sales. Every business needs conversion optimization to succeed online, so a website marketing strategy needs to be clearly defined.

Hiring a digital marketing agency removes the burden of worrying about certain aspects of your business. If you’re not equipped to deliver best-in-class service, you can focus on what you do best. Your strengths are what set you apart from other businesses in your industry. Unless you’re a digital marketing agency specializing in certain services, you might need to improve your operations and give customers the best possible service.

The following are the different ways of Digital Marketing – Social Media Marketing Platforms – Influencer Marketing – Email Marketing – Content Marketing – SEO Marketing – PPC Marketing – Affiliate Marketing – Mobile Marketing, etc.

Search engine optimization is technically used as a marketing tool rather than marketing itself. SEO helps your website and web pages rank higher in search engines, which can bring in more visitors. SEO basically improves the rankings of your website or web pages and engages more users.

To put it simply, it depends on the keywords you target. If you focus on low-competition keywords, you should start to see measurable growth in traffic and conversions within 4-6 months. With higher-competition keywords and high domain and page authorities, it can take several years to see good results and rankings. Remember that your SEO strategy will need to adapt to changes in Google’s algorithm as well.

PPC may seem too expensive. But this is an assumption made by many of our clients when they’re first starting out. And it’s true, if you’re managing your ad spend poorly and not getting an ROI… then yes, PPC is likely too expensive. But anything in your marketing mix that isn’t generating positive results is a waste of money.

To put it simply, it depends on the keywords you target. If you focus on low-competition keywords, you should start to see measurable growth in traffic and conversions within 4-6 months. With higher-competition keywords and high domain and page authorities, it can take several years to see good results and rankings. Remember that your SEO strategy will need to adapt to changes in Google’s algorithm as well.

SEO might cost you time and money, but it’s cheaper in the long run than PPC. When you’re creating content that will rank and drive traffic to your website, you no longer have to keep spending every customer that comes along.

Social media marketing helps you reach out to your audience and grow your relationship with them. First and foremost — social media can help you get the word out about your business. But it has become more than that. Now, it is the most effective way to reach out to your audience, and more important than the exposure. It provides you with the opportunity to grow relationships with your target audience.

Social media marketing and social media optimization are two very different things. Social media marketing is about promoting a brand on social media sites, but social media optimization is about making changes to the website to ensure that marketing happens successfully.

Why digital marketing is important?

Digital marketing is extremely important because it connects businesses with their ideal customers when they’re online. Digital marketing is effective across multiple industries, and it can be used to connect businesses with their ideal customers through search engine optimization, social media marketing, and email marketing.

Is digital marketing expensive for small businesses?

When considering the pricing and budget for digital marketing, there are many factors to take into account. For example, the size of your company and the scale of your project will dictate how much you should budget per year. On average, digital marketing budgets for small businesses range from ₹ 20,000-₹ 100,000 annually.

How much digital marketing agency charge?

A lot of factors affect digital marketing pricing and budget, including the size of your company, the scale of your project, and the type of advertising you’re doing. The average cost for Paid Search Marketing services is 10-20%. In addition, because PPC advertising has the most restrictions, it also has a higher success rate when it comes to onboarding new clients.

Is a website required for digital marketing?

A website is essential for almost every business. It represents your brand and is one of the most important digital marketing channels you can use to get more traffic or make more sales. Every business needs conversion optimization to succeed online, so a website marketing strategy needs to be clearly defined.

Is it worth hiring a digital marketing agency?

Hiring a digital marketing agency removes the burden of worrying about certain aspects of your business. If you’re not equipped to deliver best-in-class service, you can focus on what you do best. Your strengths are what set you apart from other businesses in your industry. Unless you’re a digital marketing agency specializing in certain services, you might need to improve your operations and give customers the best possible service.

What are the ways of digital marketing?

The following are the different ways of Digital Marketing - Social Media Marketing Platforms - Influencer Marketing - Email Marketing - Content Marketing - SEO Marketing - PPC Marketing - Affiliate Marketing - Mobile Marketing.

How does seo help in digital marketing?

Search engine optimization is technically used as a marketing tool rather than marketing itself. SEO helps your website and web pages rank higher in search engines, which can bring in more visitors. SEO basically improves the rankings of your website or web pages and engages more users.

How much time does it take to see the result in SEO?

To put it simply, it depends on the keywords you target. If you focus on low-competition keywords, you should start to see measurable growth in traffic and conversions within 4-6 months. With higher-competition keywords and high domain and page authorities, it can take several years to see good results and rankings. Remember that your SEO strategy will need to adapt to changes in Google’s algorithm as well.

Is PPC expensive?

PPC may seem too expensive. But this is an assumption made by many of our clients when they’re first starting out. And it’s true, if you’re managing your ad spend poorly and not getting an ROI… then yes, PPC is likely too expensive. But anything in your marketing mix that isn’t generating positive results is a waste of money.

Is PPC cheaper than SEO?

SEO might cost you time and money, but it's cheaper in the long run than PPC. When you're creating content that will rank and drive traffic to your website, you no longer have to keep spending every customer that comes along.

How social media marketing helps to grow my business?

Social media marketing helps you reach out to your audience and grow your relationship with them. First and foremost — social media can help you get the word out about your business. But it has become more than that. Now, it is the most effective way to reach out to your audience, and more important than the exposure. It provides you with the opportunity to grow relationships with your target audience.

What is the difference between social media marketing and social media optimization?

Social media marketing and social media optimization are two very different things. Social media marketing is about promoting a brand on social media sites, but social media optimization is about making changes to the website to ensure that marketing happens successfully.

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